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Frequently Asked Questions

What is an orphan page?

An orphan page is a page with no internal links pointing to it. Search engines may not discover these pages, making them invisible in search results.

What is link equity?

Link equity (or "link juice") is the value passed from one page to another through hyperlinks. Pages with more internal links passing equity tend to rank higher.

How many internal links should a page have?

There is no fixed limit, but 3-10 relevant internal links per page is a good guideline. Focus on contextual relevance over quantity.

What is a hub page?

A hub page is a comprehensive page that links to related cluster content. It acts as a central authority point, distributing link equity to supporting pages.