Free Link Dashboard
Analyze internal link equity, find orphan pages, and visualize your site's linking structure to boost rankings.
Link Dashboard
Check domain presence across multiple platforms
Link Graph Visualization
See your entire internal link structure as an interactive graph. Identify clusters, bottlenecks, and broken flows at a glance.
Orphan Page Detection
Find pages with zero internal links pointing to them. These invisible pages waste crawl budget and never rank.
Anchor Text Analysis
Review the anchor text used across all internal links. Ensure descriptive, keyword-rich anchors for maximum ranking impact.
PageRank Flow
Track how link equity flows from your homepage through the site hierarchy. Identify high-value pages that need more internal links.
Understanding Internal Link Equity
Internal link equity is the ranking value that flows between pages on your website through hyperlinks. When one page links to another, it passes a portion of its authority — often called PageRank — to the destination page. The more high-quality internal links a page receives, the more authority it accumulates and the higher it can rank in search results.
How PageRank Flows Through Your Site
Google's PageRank algorithm distributes authority from your homepage outward through internal links. Each link acts as a vote of confidence, but not all votes are equal. Links from pages with more backlinks carry more weight. Understanding this flow helps you strategically place links to boost your most important pages.
Link Depth and Crawlability
Link depth measures how many clicks it takes to reach a page from the homepage. Pages buried deep in your site structure receive less equity and are crawled less frequently. Most important pages should be reachable within 3 clicks. A flat architecture ensures equitable distribution of link authority.
The Problem with Orphan Pages
Orphan pages — pages with no internal links pointing to them — are a silent ranking killer. Search engine crawlers may never discover them, and even if indexed, they receive zero internal equity. Common causes include unpublished navigation links, old campaign pages, and content that was created but never integrated into the site structure.
Best Practices
Link from high-authority pages
Pages with more backlinks pass more equity internally. Link from your strongest pages to pages you want to rank.
Use descriptive anchor text
Anchor text tells search engines what the linked page is about. Avoid generic text like click here or learn more.
Flatten your site architecture
Keep important pages within 3 clicks of the homepage. Deep pages receive less equity and are crawled less frequently.
Fix orphan pages immediately
Add at least one contextual internal link to every orphan page. Prioritize linking from relevant, high-authority pages.
Create hub-and-spoke content
Build pillar pages that link to related cluster content. This distributes equity while strengthening topical authority.
Audit links quarterly
Internal linking needs ongoing maintenance. Review your link structure every quarter to catch broken links and new orphans.
Frequently Asked Questions
What is an orphan page?
An orphan page is a page with no internal links pointing to it. Search engines may not discover these pages, making them invisible in search results. This dashboard identifies them automatically.
What is link equity?
Link equity (or link juice) is the value passed from one page to another through hyperlinks. Pages with more internal links passing equity tend to rank higher in search results.
How many internal links should a page have?
There is no fixed limit, but 3 to 10 relevant internal links per page is a good guideline. Focus on contextual relevance over quantity to maximize equity flow.
What is a hub page?
A hub page is a comprehensive page that links to related cluster content. It acts as a central authority point, distributing link equity to supporting pages and strengthening topical relevance.
Optimize Your Internal Linking Today
Discover orphan pages, visualize link equity flow, and fix structural issues holding back your rankings.
Analyze My Links