Case Studies

The Problem: A client migrated their domain and lost 50% of their organic traffic due to broken internal link structures that prevented Googlebot from discovering key pages. Google Search Console showed 847 URLs with zero redirects — dead ends that wasted crawl budget and dropped pages from the index.

The Solution: Instead of focusing on vanity metrics, we mapped the entire site structure and rebuilt the internal link graph. We optimized the crawl path, ensuring high-value pages were prioritized in the navigation. Every orphaned page received at least 3 internal links. We fixed all 847 missing redirects and submitted the updated sitemap to Google Search Console.

The Result: Within 3 months, organic traffic not only recovered but grew 30% above the pre-migration baseline. Googlebot crawl rate increased by 200%. Key commercial pages moved from page 3-4 to page 1-2 for target keywords.

The Problem: A SaaS site had thousands of blog posts but lacked topical authority, leading to low rankings for core commercial keywords. Despite publishing 50+ articles per month, organic traffic was flat for 6 months. The content was scattered across unrelated topics with zero internal linking.

The Solution: We restructured existing content into topic clusters. We used AI analysis to identify missing supporting content, created pillar pages for 5 core topics, and linked every cluster article back to its pillar. We also pruned 40% of underperforming content that was diluting topical relevance.

The Result: Domain topical authority increased, leading to top-3 rankings for high-intent keywords. The content cluster strategy reduced the number of articles by 40% while increasing organic traffic by 60%.