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AEO / GEO checklist

AI Answer Readiness Checklist

Answer readiness is how close a page is to being fetched, understood and quoted by an AI system: the crawler has to be let in, the answer has to sit in one extractable paragraph, and the source has to look credible enough to attribute. ChatGPT, Perplexity and Google AI Overviews are the targets of this work — not the instruments. Everything below is checked on your own site, in your own markup, without querying those engines.

27 checks across 7 sections. Every item tells you why it matters and where to verify it; tick them in order, or jump to the section you suspect.

Can AI crawlers actually reach your pages?

4 checks

Access is the gate — a page that cannot be fetched can never be quoted. The full robots.txt mechanics live in the AI crawler access guide, so this section stays at the decision level.

  • Allow the AI search crawlers in robots.txt

    OAI-SearchBot, Claude-SearchBot, PerplexityBot and Bingbot decide whether you can appear as a source at all, and none of them inherit Googlebot's rules.

    How to check: Robots.txt Checker · AI crawler access guide

  • Keep the real-time fetchers unblocked

    ChatGPT-User and Claude-User open the links people paste into a chat, so blocking them breaks link opens rather than bulk crawling.

    How to check: AI crawler access guide

  • Verify your CDN or WAF is not refusing AI user-agents

    Bot-management rules answer 403 or 429 at the edge even when robots.txt says allow, so a permissive file can be silently ineffective.

    How to check: Test each layer in the access guide · AI visibility scan

  • Confirm your priority pages are indexable

    A page can be fetched and still excluded by a noindex tag or X-Robots-Tag, which removes it from answers just as effectively as a block.

    How to check: Index Health · AI visibility scan

Do you publish a useful llms.txt?

3 checks

llms.txt is a markdown map at your domain root that tells AI systems which pages you want read and cited — optional, and the cheapest pointer you can ship.

  • llms.txt exists at your domain root

    It is one of the first files a crawler looks for after robots.txt, and one of the five dimensions the AI visibility scan scores.

    How to check: llms.txt Generator · AI visibility scan

  • It points at your most citable pages

    A file that lists every URL is noise, while a curated shortlist of docs, guides and policies is what gets read first.

    How to check: llms.txt Generator

  • Every link in it still resolves

    Dead or stale entries cost the same trust in llms.txt that they cost in any other map of your site.

    How to check: AI visibility scan

Is your structured data complete and valid?

4 checks

Schema.org markup is how a crawler learns what a page is without guessing. Four types cover most answer-engine needs: Organization, Article, FAQ and HowTo.

  • Organization or WebSite schema with sameAs

    It ties your brand to a single entity with official profiles, which is how answer engines tell you apart from namesakes.

    How to check: Schema Validator · Entity Graph

  • Article schema with author and dates

    author, datePublished and dateModified are the attributes that make a source look maintained and attributable to a real person.

    How to check: Schema Validator · JSON-LD Checker

  • FAQPage on question pages, HowTo on step pages

    Both types expose question-and-answer pairs in a shape that can be lifted verbatim instead of re-derived from prose.

    How to check: JSON-LD Checker · Schema Validator

  • Every JSON-LD block validates and matches the page

    Markup that contradicts the rendered content gets ignored, and blocks with a missing @context or duplicate types get dropped entirely.

    How to check: Schema Validator

Are your entity and brand signals unambiguous?

4 checks

Answer engines cite entities, not just URLs — consistent names, authors and official profiles make it obvious who you are and why you are quotable.

  • One consistent brand name and logo across the site

    Variations of your name split you across several entity records and dilute every mention you have already earned.

    How to check: Entity Graph

  • Official profiles linked from Organization schema

    sameAs links to LinkedIn, Wikidata, GitHub or Crunchbase let a model confirm you are the organization you claim to be.

    How to check: Entity Graph · Schema Validator

  • Named authors with real, linked biographies

    Attributable authorship is the cheapest E-E-A-T signal a machine can verify, and it is invisible when bylines are generic.

    How to check: AI visibility scan

  • About and contact pages reachable from the navigation

    An entity with no discoverable about page looks like an anonymous source, and anonymous sources get cited less.

    How to check: AI visibility scan

Is your content written to be answered?

4 checks

This is the section machines reward most: an answer in the first paragraph, under question-shaped headings, in units small enough to quote on their own.

  • Definition-first opening paragraph

    The first 40 to 60 words should state the answer outright, because that is the span most likely to be extracted and repeated.

    How to check: AI visibility scan

  • Question-form H2s and H3s

    Headings phrased the way people actually ask map directly onto the queries answer engines receive.

    How to check: AI visibility scan

  • One idea per section, in self-contained paragraphs

    A paragraph that makes sense alone survives being quoted without the sentences around it.

    How to check: AI visibility scan

  • Tables, lists and explicit numbers for factual claims

    Unambiguous structured facts are far easier to lift than a figure buried halfway through a sentence.

    How to check: AI visibility scan

Do the technical basics hold up?

4 checks

Nothing exotic — but a slow, insecure or non-canonical page gives a crawler reasons to drop you before content quality is ever considered.

  • HTTPS everywhere, with no mixed content

    A certificate warning or an http:// asset on an https:// page is a trust failure and a fetch failure at the same time.

    How to check: HTML Validator

  • Core Web Vitals in the good range

    LCP under 2.5s, INP under 200ms and CLS under 0.1 are Google's published thresholds, and Core Web Vitals are a confirmed ranking signal.

    How to check: Core Web Vitals Checker

  • A self-referencing canonical on every indexable URL

    Without one, duplicate URLs split the signals for exactly the page you want cited.

    How to check: Canonical Checker

  • The answer text is present in the served HTML

    Content that only appears after client-side JavaScript may never be read by a crawler that does not render your page.

    How to check: HTML Validator

Is your content fresh and worth citing?

4 checks

Citations favour sources that look maintained and sources that add something. Dates, outbound links and original data do both jobs at once.

  • dateModified reflects real editorial updates

    A date that moves without a content change, or never moves at all, makes every freshness signal on the page worthless.

    How to check: JSON-LD Checker

  • Claims link to primary sources that carry their own dates

    A linked, dated statistic can be verified and attributed by an answer engine; an unsourced one has to be trusted on faith.

    How to check: manual read of the page — no automated tool covers this one.

  • You publish something worth attributing to you

    Original benchmarks, datasets and expert quotes are what other sites and answer engines cite instead of paraphrasing.

    How to check: manual read of the page — no automated tool covers this one.

  • Internal links connect each answer to related pages

    Crawlers travel by link, so an isolated page is harder to discover, re-crawl and place in context.

    How to check: Internal Link Checker

What does this checklist not measure?

This checklist optimizes for AI crawlers and extractable answers; we don't query answer engines directly. We read public files and markup — robots.txt, llms.txt, JSON-LD, headings, links and performance data. The answer engines named on this page are the destinations we optimize for, not sources we query: no prompt is sent to ChatGPT, Perplexity or Google AI Overviews, and no position inside their answers is recorded here. For crawler-level truth, start with the AI crawler access guide and the AI visibility scan; for what those engines actually say about you, open them yourself.

Frequently asked questions about AI answer readiness

What is AI answer readiness?

AI answer readiness is how close your pages are to being fetched, understood and quoted by an AI system: the relevant crawler can reach the URL, the answer sits in an extractable form, and the source looks credible enough to attribute. It is the on-site half of AEO and GEO — everything you control in your own markup, files and content structure.

Which answer engines does this checklist target?

ChatGPT, Perplexity and Google AI Overviews are the optimization targets named throughout, alongside Claude and Copilot. Targeting them means preparing content for the crawlers and formats those systems rely on — it does not mean we run queries inside them or report on what they currently answer.

Does AuditMe check whether I appear in ChatGPT or Perplexity answers?

No. The AI visibility scan reads public files and markup: robots.txt rules for GPTBot, ClaudeBot and PerplexityBot, llms.txt presence, schema, entity clarity and answer structure. It never asks ChatGPT, Perplexity or Claude a question, so it cannot tell you whether you appear in their answers today — you have to check that in those tools yourself.

What is the difference between AI crawler access and answer readiness?

Crawler access is one prerequisite: whether bots like OAI-SearchBot, Claude-SearchBot and PerplexityBot are allowed to fetch you. Answer readiness is everything after the fetch — structured data, entity signals, answer-shaped content, technical health and freshness. Access without readiness gets you crawled but not quoted; readiness without access gets you nothing at all.

Which schema.org types help most with AI citations?

Organization or WebSite with sameAs to identify your entity, Article for anything with an author and a publication date, FAQPage for question-and-answer content, HowTo for step-by-step procedures, and BreadcrumbList for structure. Markup that matches the visible content is what counts — schema that describes content not on the page is ignored.

How often should I run this checklist?

Run the full list when you launch a site or template, then re-run the automated parts monthly: crawler access, llms.txt, schema validity and Core Web Vitals can all regress without anyone touching the content. Freshness and answerability are better reviewed whenever you publish or revise a page.

Where should you start?

One scan covers crawler access, llms.txt, schema, entity clarity and answer structure — then work down the sections above for what it flags.

Last reviewed: October 12, 2026. Thresholds quoted for Core Web Vitals are Google's published values; schema types listed are the ones that map to extractable answer formats.